Property concepts, repositioning and launches
Decisions made at the concept stage determine a property’s commercial potential, investment requirements and future management performance.
When clients approach us
A new property is at the design stage or preparing for opening.
An existing property is losing its relevance.
An owner needs an independent assessment of an existing concept before committing substantial capital.
Specialist expertise is required for key management or investment decisions.
A comprehensive and independent implementation plan is needed to coordinate the owner, in-house management, designers, leasing agents and contractors.
What we do
Research the market, competitors, target audiences and changes in visitor behaviour.
Assess the project’s assumptions, identify commercial and operational risks, and check that the concept reflects current market requirements.
Develop or adjust positioning, functional programming, zoning, tenant mix, customer journeys, public spaces, amenities and ancillary revenue streams, taking e-commerce, changing consumer behaviour, tenant requirements and digital solutions into account.
For operating properties, identify the causes of declining appeal, assess repositioning opportunities and phase changes around investment needs and ongoing operations.
What a project may include
Concept development for new retail, office, mixed-use and entertainment destinations, as well as public spaces.
Independent review of a concept prepared by the internal team or other consultants.
Repositioning an existing property, including priorities and implementation stages.
Positioning, functional zoning and an optimized tenant mix.
Assessment of floor-space commercial potential and additional revenue streams.
Pre-opening preparation.
A roadmap specifying decisions, milestones, owners and dependencies across design, construction, leasing, marketing, operations, digital products and customer service.
Participation of specialists in property management, leasing, marketing, finance, technical and operational facilities management and other disciplines.
What the owner receives
A professionally developed concept grounded in current international standards, local market conditions, visitor behaviour and tenant requirements.
An independent review of the existing concept and key decisions before major investment, with risks, weaknesses and unrealized potential identified.
Solutions aimed at maximizing the property’s commercial potential.
A roadmap for launching a new property or repositioning an existing one.
Evidence-based materials to support the owner’s investment and management decisions.